Digital Advertising is one of the fastest-growing industries with global revenue touching $100 billion and still estimated to grow at a rapid pace for years to come. One of the key winners of this growth is the Pay-per-Click advertising model. There are several reasons for the popularity of Pay-per-Click, such as faster implementation and result delivery. In terms of revenue,…
Except for the impression, almost every other target in mobile marketing involves click. Recent trends have indicated that advertisers are shifting their focus from impressions to engagements and conversion. Hence, click-based ad models attract more incentives and opportunities. Since every click makes for the paycheck, click spamming is what marketers should be aware of. In this blog, we will share…
mFaaS is a mobile ad fraud analysis platform that provides real-time detection of fraudulent mobile traffic across over 15 fraud types.
