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Category Archives Fraud Analytics

Click Fraud Prevention

Digital Advertising is one of the fastest growing industries with global revenue touching $100 billion and still estimated to grow at a rapid pace for years to come. One of the key winners of this growth is the Pay-per-Click advertising model. There are several reasons for the popularity of Pay-per-Click, such as faster implementation and result delivery. In terms of…

ad fraud prevention

April end marks 3 days of significance for mobile internet industry stalwarts as the leading mobile conference, Global Mobile Internet Conference (GMIC), initiates on 26th April  2018. It is one event that brings advertisers from around the world together to exchange ideas and discuss changes that are significantly impacting the mobile ecosystem. The tech industry is abuzz with the news…

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