mFAAS

Posts By Nishant Kadian

Click Spamming

Except for the impression, almost every other target in mobile marketing involves click. Recent trends have indicated that advertisers are shifting their focus from impressions to engagements and conversion. Hence, click-based ad models attract more incentives and opportunities. Since every click makes for the paycheck, click spamming is what marketers should be aware of. What is Click Spamming? The simplest…

Event Fraud in Mobile Advertising in Apps

The mobile industry witnessed an unforeseen growth in the last decade. With the disruptive number of consumers available on mobile devices, the businesses, advertisers, and publishers had to come up with apps, which gives them a better opportunity to deliver a personalized experience to the customer. According to Statista, 205.4 billion apps were downloaded in 2018 and the figure is…

Click Injection

Domains that rely on the mobile industry have soared in terms of user-base as well as profit figures. Mobile-based advertisement domain follows a similar story. However, being infected by frauds like click injection, bots, etc., it fails to help advertisers realize the true ROI per its actual potential. According to a report by eMarketer, mobile internet ad expenses are expected…

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