In the tech world, there is hardly any battle louder than 'Android vs. iOS'. The two operating systems make for almost the entire smartphone users across the globe. Interestingly, it’s not just their respective developers who are adamant at proving their platform better, but even their users (or one can call fanboys) are more fanatic about it. They compare iOS…
Digital Advertising is one of the fastest-growing industries with global revenue touching $100 billion and still estimated to grow at a rapid pace for years to come. One of the key winners of this growth is the Pay-per-Click advertising model. There are several reasons for the popularity of Pay-per-Click, such as faster implementation and result delivery. In terms of revenue,…
Except for the impression, almost every other target in mobile marketing involves click. Recent trends have indicated that advertisers are shifting their focus from impressions to engagements and conversion. Hence, click-based ad models attract more incentives and opportunities. Since every click makes for the paycheck, click spamming is what marketers should be aware of. In this blog, we will share…
The mobile industry witnessed an unforeseen growth in the last decade. With the disruptive number of consumers available on mobile devices, the businesses, advertisers, and publishers had to come up with apps, which gives them a better opportunity to deliver a personalized experience to the customer. According to Statista, 205.4 billion apps were downloaded in 2018 and the figure is…
Domains that rely on the mobile industry have soared in terms of user-base as well as profit figures. Mobile-based advertisement domain follows a similar story. However, being infected by frauds like click injection, bots, etc., it fails to help advertisers realize the true ROI per its actual potential. According to a report by eMarketer, mobile internet ad expenses are expected…
mFaaS is a mobile ad fraud analysis platform that provides real-time detection of fraudulent mobile traffic across over 15 fraud types.
