April end marks 3 days of significance for mobile internet industry stalwarts as the leading mobile conference, Global Mobile Internet Conference (GMIC), initiates on 26th April 2018. It is one event that brings advertisers from around the world together to exchange ideas and discuss changes that are significantly impacting the mobile ecosystem. The tech industry is abuzz with the news…
Gurgaon | 19th Jan, 2018 Affle’s mTraction FaaS or mFaaS has been recognised and awarded as the industry wide best Big Data Technology Product of the Year at the prestigious IAMAI India Digital Awards. mFaaS enables mobile advertisers and networks to detect and prevent mobile ad fraud not only at a post-mortem level, but during runtime. It processes massive volumes…
‘Mobile Ad Fraud’ continues to be one of the most discussed topics amongst marketers this year. As far as market predictions go, The Bot Baseline: Fraud in Digital Advertising 2017 Report which was released by ANA recently, reveals that the global loss in economic revenue is estimated to reach $6.5 billion in 2017.
mFaaS is a mobile ad fraud analysis platform that provides real-time detection of fraudulent mobile traffic across over 15 fraud types.
