In the tech world, there is hardly any battle louder than 'Android vs. iOS'. The two operating systems make for almost the entire smartphone users across the globe. Interestingly, it’s not just their respective developers who are adamant at proving their platform better, but even their users (or one can call fanboys) are more fanatic about it. They compare iOS…
Digital Advertising is one of the fastest-growing industries with global revenue touching $100 billion and still estimated to grow at a rapid pace for years to come. One of the key winners of this growth is the Pay-per-Click advertising model. There are several reasons for the popularity of Pay-per-Click, such as faster implementation and result delivery. In terms of revenue,…
Except for the impression, almost every other target in mobile marketing involves click. Recent trends have indicated that advertisers are shifting their focus from impressions to engagements and conversion. Hence, click-based ad models attract more incentives and opportunities. Since every click makes for the paycheck, click spamming is what marketers should be aware of. In this blog, we will share…
Domains that rely on the mobile industry have soared in terms of user-base as well as profit figures. Mobile-based advertisement domain follows a similar story. However, being infected by frauds like click injection, bots, etc., it fails to help advertisers realize the true ROI per its actual potential. According to a report by eMarketer, mobile internet ad expenses are expected…
April end marks 3 days of significance for mobile internet industry stalwarts as the leading mobile conference, Global Mobile Internet Conference (GMIC), initiates on 26th April 2018. It is one event that brings advertisers from around the world together to exchange ideas and discuss changes that are significantly impacting the mobile ecosystem. The tech industry is abuzz with the news…
‘Mobile Ad Fraud’ continues to be one of the most discussed topics amongst marketers this year. As far as market predictions go, The Bot Baseline: Fraud in Digital Advertising 2017 Report which was released by ANA recently, reveals that the global loss in economic revenue is estimated to reach $6.5 billion in 2017.
mFaaS is a mobile ad fraud analysis platform that provides real-time detection of fraudulent mobile traffic across over 15 fraud types.
