Tag Archives ad fraud

Click Spamming

Except for the impression, almost every other target in mobile marketing involves click. Recent trends have indicated that advertisers are shifting their focus from impressions to engagements and conversion. Hence, click-based ad models attract more incentives and opportunities. Since every click makes for the paycheck, click spamming is what marketers should be aware of. What is Click Spamming? The simplest…

ad fraud prevention

April end marks 3 days of significance for mobile internet industry stalwarts as the leading mobile conference, Global Mobile Internet Conference (GMIC), initiates on 26th April  2018. It is one event that brings advertisers from around the world together to exchange ideas and discuss changes that are significantly impacting the mobile ecosystem. The tech industry is abuzz with the news…