Tag Archives in-app event fraud

Event Fraud in Mobile Advertising in Apps

The mobile industry witnessed an unforeseen growth in the last decade. With the disruptive number of consumers available on mobile devices, the businesses, advertisers, and publishers had to come up with apps, which gives them a better opportunity to deliver a personalized experience to the customer. According to Statista, 205.4 billion apps were downloaded in 2018 and the figure is…