Digital Advertising is one of the fastest-growing industries with global revenue touching $100 billion and still estimated to grow at a rapid pace for years to come. One of the key winners of this growth is the Pay-per-Click advertising model. There are several reasons for the popularity of Pay-per-Click, such as faster implementation and result delivery. In terms of revenue,…
‘Mobile Ad Fraud’ continues to be one of the most discussed topics amongst marketers this year. As far as market predictions go, The Bot Baseline: Fraud in Digital Advertising 2017 Report which was released by ANA recently, reveals that the global loss in economic revenue is estimated to reach $6.5 billion in 2017.
mFaaS is a mobile ad fraud analysis platform that provides real-time detection of fraudulent mobile traffic across over 15 fraud types.
