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Tag Archives mobile advertising

Android vs. iOS - The Battle Has Seeped Into Mobile Ad Fraud

In the tech world, there is hardly any battle louder than 'Android vs. iOS'. The two operating systems make for almost the entire smartphone users across the globe. Interestingly, it’s not just their respective developers who are adamant at proving their platform better, but even their users (or one can call fanboys) are more fanatic about it. They compare iOS…

Click Fraud Prevention

Digital Advertising is one of the fastest-growing industries with global revenue touching $100 billion and still estimated to grow at a rapid pace for years to come. One of the key winners of this growth is the Pay-per-Click advertising model. There are several reasons for the popularity of Pay-per-Click, such as faster implementation and result delivery. In terms of revenue,…

Click Injection

Domains that rely on the mobile industry have soared in terms of user-base as well as profit figures. Mobile-based advertisement domain follows a similar story. However, being infected by frauds like click injection, bots, etc., it fails to help advertisers realize the true ROI per its actual potential. According to a report by eMarketer, mobile internet ad expenses are expected…

ad fraud prevention

April end marks 3 days of significance for mobile internet industry stalwarts as the leading mobile conference, Global Mobile Internet Conference (GMIC), initiates on 26th April  2018. It is one event that brings advertisers from around the world together to exchange ideas and discuss changes that are significantly impacting the mobile ecosystem. The tech industry is abuzz with the news…

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